“My Life, My Port” was an ad campaign developed for a local port specifically targeting its community. The goal was to educate the public at large that their port is a major contributor of jobs. Tying the port to something people value (and employing handwriting elements and intimate photography) humanized them and illustrated their blue collar sensibilities. 

Foodster magazine is a fictitious food and lifestyle publication that uses vibrant photography, generous white space and a playful masthead. It's modern design sensibilities speak in a visual language that its market segment is already familiar with. 

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